Apple thinks they're soooo cute with their ad campaigns. Soooo clever. Soooo awesome. Well here are my thoughts:
1. Re: the image and example they're using to promote the iOS5 iMessage feature - it's a conversation that goes like this:
- "Hello from the office!"
- "I'm off the grid, sorry. I took this today:
(picture of smiling white people riding in 3rd-world-looking-vehicle)"
- "Looks like fun. Wish I was there."
No. You know what? You're not off the grid. Off the grid implies that you're off the grid and off the grid means off (as in not locatable on) the grid (the map of society and its inhabitants). Go ahead and say you're on vacation, sure. Say you're just checking in to make sure your mortgage payment went thru (cause sometimes, even at the best of times, you can't neglect the real world) but for the love of Pete, you are the farthest thing in the world from "off the grid" if you're connected to the internet on a mobile device that contains apps like Find My Friends, Check-in and helloooo, GPS (which incase we've all forgotten stands for global positioning system).
2. Re: the new iPhone 4S Siri voice recognition software demo:
http://www.youtube.com/watch?v=L4D4kRbEdJw&feature=player_embedded
Really people? Really? We need to read text messages while on a sweaty run? And furthermore, we need to answer them? For the love of Pete, I think you're friends and family and hell, even a coworker or two, can wait 30 minutes for you to take a breather.
And really, how precious that a blind person can go from reading a braille book to responding to a txt message about dinner plans. Actually I'm serious about that one; that's pretty cool. But on the real, great, now she can text message; what's she gonna do with the other 199 amazing new features of the phone? She can't command her birds to fly into the TNT filled crates and free the little pigs, can she? Cause I'm pretty sure that'd be cheating.
Apple we get the your products are awesome and revolutionary and even scientifically advancing, but for the love of Pete, let us breath. Why do you want us to be tethered to computers every waking and sleeping moment of our lives? Why do you want us to want our "friends" to know where we are all the time? Why do you want everything to live in a cloud? You know, moving things to a cloud doesn't help overpopulation in any way. Are you going to turn your customers into computers with the next OS X update? I can see the ad now:
We did it. The most quiet operating system ever.
Introducing OS X 10.7.2 OCELOT.
Just plug yourself in and send your thoughts to a cloud that will send your thoughts to your friend's cloud who will respond by sending their thoughts to their cloud, but because their cloud is full of music and contact's addresses you may have to wait a few minutes for them to find their thought and get back to your cloud.
Made for everyone. Loved by Librarians*.
*crotchety old ladies with gray-blonde buns in their hair and orthopedic shoes of a taupeish color who held a clear hatred for sound and therefore always told you and your friends to shush when your voice went above 3 inches.